Starbucks
Number of pages:
25
ABSTRACT:
This 25 page report discusses Starbucks, the famous and now ubiquitous coffee company founded in Seattle and that almost single-handedly transformed the concept of what a coffee shop is. Starbucks made coffee “cool.” They gave the concept of a coffee house true “cachet.” That fact has had a tremendous impact on the coffee industry’s bottom line and established a powerful, international corporation. Bibliography lists 13 sources.
FILE NAME:
File: D0_BWstarbk.rtf
Send Me This Paper
Back to Papers